How to Study Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management

Source: click here

  Chapter 1: The Foundations of Entrepreneurship 
   Chapter 2: Inside the Entrepreneurial Mind: From Ideas to Reality 
   Chapter 3: Designing a Competitive Business Model and Building a Solid Strategic Plan 
   Chapter 4: Conducting a Feasibility Analysis and Crafting a Winning Business Plan 
   Chapter 5: Forms of Business Ownership 
   Chapter 6: Franchising and the Entrepreneur 
   Chapter 7: Buying an Existing Business 
   Chapter 8: Building a Powerful Guerrilla Marketing Plan 
   Chapter 9: E-Commerce and the Entrepreneur 
   Chapter 10: Pricing Strategies 
   Chapter 11: Creating a Successful Financial Plan 
   Chapter 12: Managing Cash Flow 
   Chapter 13: Sources of Financing: Equity and Debt 
   Chapter 14: Choosing the Right Location and Layout 
   Chapter 15: Global Aspects of Entrepreneurship 
   Chapter 16: Building a New Venture Team and Planning for the Next Generation